New alcohol and pregnancy campaign

A new Alcohol. Think Again campaign was launched 30 March 2025 to help increase awareness that any alcohol use during pregnancy poses risk. The ‘Amazing’ campaign, informed by extensive research, including testing with target audiences, aims to educate women of childbearing age that there is no safe amount or time to drink alcohol when pregnant.

‘Amazing’ follows on from the successful Alcohol. Think Again ‘One Drink’ campaign, which resulted in more than four out of five WA women being less likely to drink alcohol during pregnancy.

The campaign will appear on television, radio, social media and outdoor advertising across Western Australia for the next 12 months.