New campaign to reduce WA youth’s cannabis use

‘The Growing Brain’ Drug Aware public education campaign has launched across the state to protect young people’s developing brains.

Developed by the Mental Health Commission and Cancer Council WA, the campaign aims to prevent, delay and reduce cannabis use among 14-24 year olds.

Cannabis is the most used illicit drug in Western Australia (WA). Data shows one in 5 (19%) people aged 15 to 24 reported using cannabis in the past 12 months.

Research shows cannabis use, particularly before the age of 25, can impact learning, memory, and mental health outcomes. The risk increases the younger a person starts using cannabis, the more they use and the more often they use.

Acting Mental Health Commissioner Lindsay Hale said credible, evidence-based information and expert advice has informed the campaign’s key message - that cannabis can harm the developing brain.

“Our latest Drug Aware campaign aims to educate young people about the facts around cannabis use to prevent uptake and protect their brains in the important formative years of their lives,” Mr Hale said.    

For the next 9 months, the campaign will run across social media, catch-up TV, at youth centres and skate parks, as well as on streaming platforms and radio stations.  

A culturally appropriate adaptation of the campaign has been developed in consultation with the Mental Health Commission’s Strong Spirit Strong Mind Aboriginal Programs team and Aboriginal people to specifically target Aboriginal young people.

“‘The Growing Brain’ campaign is one part of the Mental Health Commission’s comprehensive approach to prevent and reduce alcohol and other drug use and harms in WA and enable treatment and support to those who need it,” Mr Hale added.  

Visit cannabis.drugaware.com.au for more information or to see the campaign resources.

If you, or someone you know, needs help, contact the Alcohol and Drug Support Line 24/7 on (08) 9442 5000 or 1800 198 024 (Country).